Peri-Peri
Cheese
Cream & Onion
Pudina₹20
Choose your flavor
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Peri-Peri Cheese Cream & Onion PudinaFor decades, puffed rice has been enjoyed across India as bhel, churmura, and street snacks. Despite its popularity, the category remained largely unbranded and under-innovated.
WHAT THE PUFF bridges this gap. By transforming puffed rice into a bold, crunchy, flavor-packed snack, we bring a fresh alternative to traditional fried namkeens and heavy chip-based snacks.
Fiery, tangy, and highly popular among younger consumers.
Rich and savory flavor appealing to both kids and adults.
A premium Western-inspired flavor elevating the brand's modern identity.
Refreshing mint-infused flavor with a traditional Indian twist.
Naturally airy and low-density puffed rice delivers a satisfying snack without the heaviness of fried namkeens.
Carefully engineered seasoning blends ensure a strong and consistent taste experience with every bite.
Strict raw material selection and controlled moisture levels maintain a sharp, satisfying crunch.
A fresh alternative to conventional chips, extruded snacks, and deep-fried mixtures.
Sortex-cleaned, gun-puffed IR-64 murmura sourced from Delhi's industrial food supply clusters.
Mixed in a rotating flavor drum for perfectly even seasoning distribution on every grain.
Packed in nitrogen-flushed pouches to protect from moisture and preserve the signature crunch.
Grab your favorite flavor now. Available at kirana stores, college canteens, and coming soon to Blinkit & Zepto.